Panda 4.1 Googles 27th Panda Update Is Rolling Out
Google has announced that the latest version of its Panda Update — a filter designed to penalize “thin” or poor content from ranking well — has been released.
Google said in a post on Google+ that a “slow rollout” began earlier this week and will continue into next week, before being complete. Google said that depending on location, about 3%-to-5% of search queries will be affected.
Anything different about this latest release?
Google says it’s supposed to be more precise and will allow more high-quality small and medium-sized sites to rank better.
From the post:
Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.
New Chance For Some; New Penalty For Others
The rollout means anyone who was penalized by Panda in the last update has a chance to emerge, if they made the right changes. So if you were hit by Panda, made alterations to your site, you’ll know by the end of next week if those were good enough, if you see an increase in traffic.
The rollout also means that new sites not previously hit by Panda might get impacted. If you’ve seen a sudden traffic drop from Google this week, or note one in the coming days, then this latest Panda Update is likely to blame.