Local SEO: It's all about Google places
For those of us in business that focus more on the local aspect of their demographic, search engine optimization doesn't seem so important. But unfortunately that way of thinking is incorrect. Even though word of mouth advertising still is a key element in local small business, it is certainly not the only way, especially if you have the much needed web presence of any successful business today.
Local SEO tactics and strategies focus primarily on promoting local business, usually within a target area or region based on zip code, city names, or even counties. They also tend to lean towards more specific products and services popular in the area they reside, like a local plumber or handyman. This particular kind of search engine optimization is very important to these kinds of businesses and for the customers that prefer a local friendly face, it's a way to get your virtual foot in the door.
So how do you go about getting optimized in your local area or region? Well for starters you can make sure that your business is registered with Google places. With that you can go even further by taking the time to properly select your industry products during that registration, providing a link to your website, customer testimonials, and more importantly, writing your company description in a manner that exemplifies what you do and meets the keyword targeting you need to get better ranking. By doing this you automatically show up in Google maps searches and Google places searches. The key is to show up first. That's where your SEO experts come into play.
Keyword Selection and Density
Keyword selection and density is primary in designing your content around your SEO strategy. With so many words and phrases to choose from, it's hard to decide what will work best. Mostly it needs to focus on your market. What are you selling, who are you selling to, and where are you selling? These and many variations will help you get better placement and in turn, more foot traffic and business. Once the decision on all of these elements has been made, it is then time to incorporate it into your website.
How do you get you site designed around this particular SEO strategy? Well it's all in content placement and site registration. How your site appears on Google's bot listing affects where you stand in ranking. If you sell pool fixtures and you only listed under tuber hosing, then you won't show up when people are trying to fix that pain in the butt pool sucker thing. Also, your site content plays a huge part in where you rank. Its validity and relevance to your industry, products, and/or services plays a huge part in how you appear.